We weren’t just airborne yesterday—time flies when you’re having fun!
More than 50 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.
Southwest has been in LUV with our Customers from the very beginning. Therefore, it’s fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! With Flight Attendants serving “Love Bites” on our planes and determined Employees issuing tickets from our “Love Machines,” we changed the face of the airline industry throughout the 1970s. Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol “LUV.” Over the ensuing years, our LUV has spread from coast-to-coast and border-to-border thanks to our hardworking Employees and their LUV for Customer Service.
A Culture of caring
People come first. We’re a Company that takes care of its People and its communities, and our People take care of each other. (We’re Cohearts, after all!)
Our unique Southwest® Culture is woven into all aspects of our business, from how we treat each other to how we provide Next-Level Hospitality to our Customers. All Employees are responsible for preserving and invigorating our Culture, regardless of position or tenure, which strengthens our Culture of caring. It’s a source of pride among Employees and at the Heart of who we are.
We work hard, play hard.
Celebrating is something we’re known for—we love celebrating together in the good times and supporting each other during difficult times. We make it a priority to celebrate special milestones throughout Employees’ Southwest careers. Employees also enjoy annual Companywide celebrations such as Spirit Parties, Chili Cookoffs, and the Southwest Rallies. In addition to the Companywide events, Employees enjoy participating in celebrations hosted locally with their Teams.
Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.