Once we first began flying in 1984, the world was altering quickly. Within the UK, increase time had arrived, and lots of people had extra money to spend, with a larger want to discover the world. The airline world hadn’t modified a lot in any respect and there wasn’t a lot alternative, every nation solely had its state owned legacy airline. Costly, with little emphasis on the purchasers’ wants, when you wanted to get someplace, you solely had one airline to select from.
we got down to encourage the general public to fly with us. We flew to fascinating locations. We got here up with modern new services that will make the journey way more enjoyable. We employed pleased individuals with energetic personalities to be our cabin crew. And we didn’t cost the earth.
We gave individuals a alternative. A vibrant crimson, enjoyable, pleasant, fabulous alternative that made journey attainable for everybody. Again then, our persona was cheeky and excessive. We had been a tiny airline up in opposition to a lot greater gamers. We wanted to make use of fairly radical language to get consideration. We had been the airline that loudly proclaimed ‘BA doesn’t give a shiatsu’ to advertise our onboard massages. ‘Play with your self’ was the best way we selected to promote the primary ever seatback video games. Not precisely refined, nevertheless it obtained us observed.
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